A leading international player in the entertainment industry sought to increase margins by introducing a new pricing optimization tool.
The target state was defined through interviews with stakeholders across multiple hierarchy levels and countries. Based on these insights, requirements were derived and the internal development team was guided in building a minimum viable product (MVP).
After a successful implementation in one pilot region, the tool was continuously enhanced in agile sprints and rolled out across all regions. Throughout this process, close collaboration with the client’s teams ensured that knowledge was embedded in the organization and that employees at different levels could work significantly faster and more efficiently in their daily pricing processes.
Result
A scalable, user-driven solution that strengthened pricing performance, improved profitability, and enhanced employees’ day-to-day decision-making.